Research, Demystified: 4 Simple Steps For Better Insights Ahead

Happy Spring, everyone!  With the first quarter of the year officially behind us and the promise of summer just around the corner,  April is a great time to step back and consider your 2017 goals. Are you on track for growth? Are there areas worth re-considering due to recent shifts or changes? And,  perhaps most importantly, do you know everything you need to know about the audiences you serve, or are hoping to engage, in the coming year?

If you aren’t sure, consider doing some research to deepen your insights ahead. Below is a quick roundup of some tips and resources to help get you started:

  • Get Comfortable with the Basics. Our guest post for our friends at Prichard Communications team on 6 Simple Steps To Understanding Your Audience Through Research is a good place to start for a basic introduction to the research process. We outline the key differences between qualitative and quantitative research, the importance of goal-setting and screening, tips on avoiding bias, and more, to ensure you get the most mileage from your research efforts.
  • pencilKnow Before You Go: If You’re Considering a Survey? Start Here. We also weighed some pros and cons for free vs. low-cost survey tools in the guest post 7 Survey Tools for Impactful Insights Ahead for the Starfish Impact team. This read is ideal for smaller organizations and nonprofits with limited staff and budget resources to ensure you maximize the impact of your survey efforts.
  • Stay Curious and Keep Learning. Researchers, by nature, are driven by curiosity and ongoing learning—it’s why I really love this work. We’ve written before about the awesome Office Hours program run by Women in Research (WIRe); be sure to check out their education, mentoring, events, and more. For fellow Portlanders, MercyCorps NW is a great resource for early-stage and emerging brands; check out their April 26 class on Deeply Defining Your Ideal Customer if you want to dig in further here. On May 8, the PRSA 2017 Communicators Conference includes a relevant session, Power to the People, that will explore how to incorporate stakeholder Light Bulbresearch into the strategic planning process.

If your organizations needs some additional support in this area, we’d love to help. Learn more about our research work, or get in touch today! I hope to hear from you!

#BeBoldForChange: Today, Tomorrow, & Well Beyond!

LegacyHappy International Women’s Day, all! Big Small Brands is unable to take today off due to previous client commitments, but it is a great reason to reflect on other ways we can honor the meaning and message of the day.

Here in our hometown of Portland, the variety of scheduled gatherings and conversations all around town have been so inspiring to see. If we could play hooky today, our day would include  attending The Women’s Foundation of Oregon’s Eight That Can’t Wait  talk, checking out the re-naming of the County Elections Building to honor female suffragists, stocking up on female author reads at Broadway Books, and watching the screening of  She’s Beautiful When She’s Angry at Holocene (see the Facebook event page for details), making time in between to snack and sip at the many women owned eateries and bars around town. We would also read every story in the Portland Mercury today, since they’ve dedicated the issue to all female and non-binary writers. More of this, please!

Red pencil and questionnaireSince we can’t do all that, we’ll take inspiration from great roundups like Upworthy’s 21 Ways to Participate If You Can’t Take Off Work and Cool Mom Pick’s 11 Ways to Celebrate Long After March 8.   Plus, many of the resources noted for today can have evergreen impact, regardless of your schedule and personal circumstances:

  • noun_132879_50B4FFTake Time to Recognize, and Move Forward, the Women in Your World. Today we’re also reflecting on the many visionary, innovative, and envelope-pushing  women who we’re proud to call clients, partners, mentors, and friends. Thank you to each and every one of you for the many ways you inspire and encourage us! Why not make a list today of a few women you know (or want to know better) who you can help get where they want to go. If you do nothing else today but reach out to pledge your support to advancing another woman’s path—and encourage others to do the same—it will certainly be a day well spent, in our book!

To the many who commit to  #BeBoldForChange today… and every day!

Simple Seasonal Marketing Calendar, Spring Edition

calendarioHappy March, folks! While the weather in our hometown of Portland, Oregon, is far from predictable this time of year, signs of spring (between a few snowflakes here and there) are all around us, so we thought we’d share a snapshot of some upcoming seasonal happenings to help inspire social media sharing, creative promotions, or community outreach efforts.

Do you have a favorite holiday we’ve missed? Get in touch to let us know! Continue reading

Hello 2017: Trends, Tips & Tools for What’s Ahead

Orange Info ButtonWhenever January comes to a close, I always feel a huge sense of relief.  The month that famously begins with a pop of champagne and a list of well-intended (but, let’s face it, mostly unattainable) resolutions often ends in a state of exhaustion, with many well-intended  tasks we still haven’t completed, and a mounting to-do  list for the month ahead. Suddenly the New Year is no longer new, and the first quarter is nearly half-way done. Whoa! So, I thought I’d take a moment to step away from my own to-dos to share a simple list of some predictions, trends, and other expert perspectives to help reignite (or jump-start) your brand and marketing planning efforts ahead. Hope you enjoy! Continue reading

Brand Impact Essentials Workshop Roundup: Key Tips for Brilliant Branders-to-Be

On November 30, we held our final workshop of the year, Brand Impact Essentials. at Hatch.  What an honor to be joined by local entrepreneurs and nonprofit leaders to think about goals and strategies for the year ahead. I always come away from these sessions inspired by the diverse talents and voices in our community, and love seeing the connections they make with one another, too.  Continue reading

Holiday Giving Roundup, Part 2: More Great Causes to Champion!

December greetings, all! I hope you are enjoying the holiday season, Today we bring you part 2 of heart doodleour holiday giving series {If you missed the first post in our series, check it out here]. As you consider causes to support this month, and throughout the year ahead, we hope you will get to know the work of these great organizations, and get behind the important work they are doing in our local community. Continue reading

Happy #Giving Tuesday! 4 Local Causes To Champion

Happy  #Giving Tuesday, everyone!  Today officially kicks off the giving season for many non-GT_icon_education-150x150profits in our community, so we’re sharing some suggestions on where to consider donating funds, in-kind items, and volunteering your time this month, and in the coming year.  [Not familiar with Giving Tuesday? You can learn more here , and visit OregoniansGive for efforts underway across Oregon.  Pass it on!]

Below are a few suggestions; we’ll be sharing others in our next post. if you have suggestions for organizations we should include, get in touch by next Tuesday, December 6! Continue reading

Join Us On November 30: Brand Impact Essentials!

On November 30, we’re hosting our final workshop of the year,  Brand Impact Essentials!  Space is limited, and registration closes on November 16.  Read on for details…hope to see you there!

Brand Impact Essentials Workshop: Wednesday, November 30 from 10-11:15 am             Hatch Lab PDX,  2420 NE Sandy Blvd. For more details, click here.

Is your organization ready for an impactful year of growth ahead? new-sunburst-lite-plus-icon_zyEZ9TLO_LWhether you represent an evolving business,  non-profit, or are an entrepreneur launching a new enterprise ahead, now is a great time to pause and reflect on your goals, and fine-tune your 2017 plan.  In this interactive session, we’ll cover:  Continue reading

Are You Research-Ready? Top Tips & A Special Offer!

At this time of year, many organizations find themselves immersed in achieving their 2016 goals, while also strategizing for shifts in the new year ahead. Our recent project docket reflects this, too: I’ve found myself in a fascinating mix of both the “here and now“– and the “what’s ahead” with clients from a pretty diverse spectrum of business categories. And yet despite the clear, and often pretty significant, differences in their sectors and sizes, they all share a common question: what do our customers and stakeholders want and need most from us, and how are we best positioned to meet, and exceed, their expectations?

research-definitionThis question, and others we probe, is at the heart and soul of what we do.  If you, too, are curious about this one, conducting research can help. Below are some tips and resources to help get you started, and a special offer to help pave the way for a more insightful and impactful 2017! Continue reading

Optimizing Your Online Presence: A Few Takeaways from the Anvil Media Team

With Fall in full swing, we’ve been heads-down lately in client project work, which has included a diverse mix of new product  and service launch planning, research studies, and chat-bubblesbrand coaching. During client crunch periods such as this, our own blog and social media efforts often take a brief pause — which is, of course, not ideal, but the reality of running a business where our clients always come first. Today, we’re peeking out from under it all to share some (overdue!) reflections from a great seminar that BSB team member Kyle Napoli attended over the summer with the Anvil Media team as part of their quarterly Lunch & Learn series.  Thanks for attending and sharing a few tips, Kyle! Continue reading