Hello 2017: Trends, Tips & Tools for What’s Ahead

Orange Info ButtonWhenever January comes to a close, I always feel a huge sense of relief.  The month that famously begins with a pop of champagne and a list of well-intended (but, let’s face it, mostly unattainable) resolutions often ends in a state of exhaustion, with many well-intended  tasks we still haven’t completed, and a mounting to-do  list for the month ahead. Suddenly the New Year is no longer new, and the first quarter is nearly half-way done. Whoa! So, I thought I’d take a moment to step away from my own to-dos to share a simple list of some predictions, trends, and other expert perspectives to help reignite (or jump-start) your brand and marketing planning efforts ahead. Hope you enjoy!

Marketing Recaps and Predictions

Content Marketing Trends

Influencer Marketing Trends

Social Media trends

With so much information out there, I’m sure there are others worth adding to this list. If you have a resource to share or a marketing prediction of your own, drop us a line!

 

Brand Impact Essentials Workshop Roundup: Key Tips for Brilliant Branders-to-Be

On November 30, we held our final workshop of the year, Brand Impact Essentials. at Hatch.  What an honor to be joined by local entrepreneurs and nonprofit leaders to think about goals and strategies for the year ahead. I always come away from these sessions inspired by the diverse talents and voices in our community, and love seeing the connections they make with one another, too.  Continue reading

Holiday Giving Roundup, Part 2: More Great Causes to Champion!

December greetings, all! I hope you are enjoying the holiday season, Today we bring you part 2 of heart doodleour holiday giving series {If you missed the first post in our series, check it out here]. As you consider causes to support this month, and throughout the year ahead, we hope you will get to know the work of these great organizations, and get behind the important work they are doing in our local community. Continue reading

Happy #Giving Tuesday! 4 Local Causes To Champion

Happy  #Giving Tuesday, everyone!  Today officially kicks off the giving season for many non-GT_icon_education-150x150profits in our community, so we’re sharing some suggestions on where to consider donating funds, in-kind items, and volunteering your time this month, and in the coming year.  [Not familiar with Giving Tuesday? You can learn more here , and visit OregoniansGive for efforts underway across Oregon.  Pass it on!]

Below are a few suggestions; we’ll be sharing others in our next post. if you have suggestions for organizations we should include, get in touch by next Tuesday, December 6! Continue reading

Join Us On November 30: Brand Impact Essentials!

On November 30, we’re hosting our final workshop of the year,  Brand Impact Essentials!  Space is limited, and registration closes on November 16.  Read on for details…hope to see you there!

Brand Impact Essentials Workshop: Wednesday, November 30 from 10-11:15 am             Hatch Lab PDX,  2420 NE Sandy Blvd. For more details, click here.

Is your organization ready for an impactful year of growth ahead? new-sunburst-lite-plus-icon_zyEZ9TLO_LWhether you represent an evolving business,  non-profit, or are an entrepreneur launching a new enterprise ahead, now is a great time to pause and reflect on your goals, and fine-tune your 2017 plan.  In this interactive session, we’ll cover:  Continue reading

Are You Research-Ready? Top Tips & A Special Offer!

At this time of year, many organizations find themselves immersed in achieving their 2016 goals, while also strategizing for shifts in the new year ahead. Our recent project docket reflects this, too: I’ve found myself in a fascinating mix of both the “here and now“– and the “what’s ahead” with clients from a pretty diverse spectrum of business categories. And yet despite the clear, and often pretty significant, differences in their sectors and sizes, they all share a common question: what do our customers and stakeholders want and need most from us, and how are we best positioned to meet, and exceed, their expectations?

research-definitionThis question, and others we probe, is at the heart and soul of what we do.  If you, too, are curious about this one, conducting research can help. Below are some tips and resources to help get you started, and a special offer to help pave the way for a more insightful and impactful 2017! Continue reading

Optimizing Your Online Presence: A Few Takeaways from the Anvil Media Team

With Fall in full swing, we’ve been heads-down lately in client project work, which has included a diverse mix of new product  and service launch planning, research studies, and chat-bubblesbrand coaching. During client crunch periods such as this, our own blog and social media efforts often take a brief pause — which is, of course, not ideal, but the reality of running a business where our clients always come first. Today, we’re peeking out from under it all to share some (overdue!) reflections from a great seminar that BSB team member Kyle Napoli attended over the summer with the Anvil Media team as part of their quarterly Lunch & Learn series.  Thanks for attending and sharing a few tips, Kyle! Continue reading

Falling Into Place: 30 Simple Seasonal Marketing Ideas, Fall Edition!

Happy fall, folks!  With summer officially well-behind us—except for some amazing weather we enjoyed here in the Pacific Northwest—it is time for many of us to re-focus our outreach and planning efforts. And so, it’s time for our Simple Seasonal Marketing Ideas: Fall Edition!

We’ve rounded up a quick list of some upcoming seasonal holidays and observances to give you some ideas and inspiration. Use them to develop a new promotional concept, create a community partnership, launch a philanthropic campaign over the holiday season, or simply be part of spreading the word on your social media networks. And, if you know of a great one to add to the list,  note them in the Comments below or drop me a line anytime. Enjoy! Continue reading

On Mutts, Malts, and More: A Big small Talk With Donald Erceg, We Love Our Pets Co-Founder

depicIn today’s Big small Talk, a sequel to our previous post, we’re  catching up with Donald Erceg, co-founder of We Love Our Petsa new online community we’re honored to be helping launch this fall. Donald first dreamed up the idea on his deck with a bag of peanuts in hand during a daily visit from a collection of crows,  jays, sparrows, and squirrels. We’re excited to share a bit more of his story, and preview the new community, which is officially launches in October.  Continue reading