Join Us On November 30: Brand Impact Essentials!

On November 30, we’re hosting our final workshop of the year,  Brand Impact Essentials!  Space is limited, and registration closes on November 16.  Read on for details…hope to see you there!

Brand Impact Essentials Workshop: Wednesday, November 30 from 10-11:15 am             Hatch Lab PDX,  2420 NE Sandy Blvd. For more details, click here.

Is your organization ready for an impactful year of growth ahead? new-sunburst-lite-plus-icon_zyEZ9TLO_LWhether you represent an evolving business,  non-profit, or are an entrepreneur launching a new enterprise ahead, now is a great time to pause and reflect on your goals, and fine-tune your 2017 plan.  In this interactive session, we’ll cover:  Continue reading

Are You Research-Ready? Top Tips & A Special Offer!

At this time of year, many organizations find themselves immersed in achieving their 2016 goals, while also strategizing for shifts in the new year ahead. Our recent project docket reflects this, too: I’ve found myself in a fascinating mix of both the “here and now“– and the “what’s ahead” with clients from a pretty diverse spectrum of business categories. And yet despite the clear, and often pretty significant, differences in their sectors and sizes, they all share a common question: what do our customers and stakeholders want and need most from us, and how are we best positioned to meet, and exceed, their expectations?

research-definitionThis question, and others we probe, is at the heart and soul of what we do.  If you, too, are curious about this one, conducting research can help. Below are some tips and resources to help get you started, and a special offer to help pave the way for a more insightful and impactful 2017! Continue reading

Optimizing Your Online Presence: A Few Takeaways from the Anvil Media Team

With Fall in full swing, we’ve been heads-down lately in client project work, which has included a diverse mix of new product  and service launch planning, research studies, and chat-bubblesbrand coaching. During client crunch periods such as this, our own blog and social media efforts often take a brief pause — which is, of course, not ideal, but the reality of running a business where our clients always come first. Today, we’re peeking out from under it all to share some (overdue!) reflections from a great seminar that BSB team member Kyle Napoli attended over the summer with the Anvil Media team as part of their quarterly Lunch & Learn series.  Thanks for attending and sharing a few tips, Kyle! Continue reading

Falling Into Place: 30 Simple Seasonal Marketing Ideas, Fall Edition!

Happy fall, folks!  With summer officially well-behind us—except for some amazing weather we enjoyed here in the Pacific Northwest—it is time for many of us to re-focus our outreach and planning efforts. And so, it’s time for our Simple Seasonal Marketing Ideas: Fall Edition!

We’ve rounded up a quick list of some upcoming seasonal holidays and observances to give you some ideas and inspiration. Use them to develop a new promotional concept, create a community partnership, launch a philanthropic campaign over the holiday season, or simply be part of spreading the word on your social media networks. And, if you know of a great one to add to the list,  note them in the Comments below or drop me a line anytime. Enjoy! Continue reading

On Mutts, Malts, and More: A Big small Talk With Donald Erceg, We Love Our Pets Co-Founder

depicIn today’s Big small Talk, a sequel to our previous post, we’re  catching up with Donald Erceg, co-founder of We Love Our Petsa new online community we’re honored to be helping launch this fall. Donald first dreamed up the idea on his deck with a bag of peanuts in hand during a daily visit from a collection of crows,  jays, sparrows, and squirrels. We’re excited to share a bit more of his story, and preview the new community, which is officially launches in October.  Continue reading

Big News from Starfish Impact: #SupportingOurSector Contest Launch!

#SupportingOurSector artwork

[Update since original posting:  Voting has begun for the 5 selected organizations! Click here to learn more and cast your vote between now and Nov. 4!]

Today we’re thrilled to share some exciting news from our friends at Starfish Impact about a powerful new initiative launched this week, #SupportingOurSector, which will award a winning nonprofit more than $40,000 in combined cash and a custom pro bono services package. Good stuff, indeed! Continue reading

Navigating the Waters of Home Improvement: a Big small Talk with Mary True

mary-tongueWith the long days of summer coming to a close,  we’re taking a moment to reflect on both the great projects and partnerships that have been keeping us busy this season, and some new adventures ahead. Today, we bring another Big small Talk to our blog with a few thoughts from  Mary Tongue, principal of Mary True, a new consulting service that builds on her existing general contracting business. Mary was also the sponsor for our workshop held earlier this month, Gearing Up for the Giving Season. Thank you, Mary, for your generosity and your support of many terrific causes in our community! Continue reading

Gearing Up for the Giving Season: Summer Workshop Recap + Highlights

Last week, we were thrilled to host Gearing Up for the Giving Season, a workshop covering  branding basics, social media essentials, and online marketing and fundraising best practices to help local nonprofits plan for an impactful end-of-year season ahead. Special thanks to our workshop sponsor, Mary True, and the 11 amazing local organizations who attended. Below are some key tips we shared Continue reading

Big small Talk: The Dee Dee Jackson Foundation

ddjf_logoThis summer, we’ve been proud to dedicate our blog to community story-sharing series, which celebrates the work of nonprofit organizations who are  inspiring us to learn more, do more, and engage more—both locally and across the country. Today we are thrilled to catch up with a new organization we have gotten to know this year, The Dee Dee Jackson Foundation.

The Dee Dee Jackson Foundation was a founded by Taj, Taryll, and TJ Jackson,  along with Henri Hebert, an executive producer/showrunner, and a former ABC executive, Lillian Lim, while they were filming a docu-series for Lifetime, The Jacksons: Next Generation. I was introduced to this inspiring team by Henri, whom I met more than a decade ago through our work with Step Up Women’s Network. Thank you, Henri and team, for taking the time to talk with us today! Continue reading