Falling Into Place: 30 Simple Seasonal Marketing Ideas, Fall Edition!

Happy fall, folks!  With summer officially well-behind us—except for some amazing weather we enjoyed here in the Pacific Northwest—it is time for many of us to re-focus our outreach and planning efforts. And so, it’s time for our Simple Seasonal Marketing Ideas: Fall Edition!

We’ve rounded up a quick list of some upcoming seasonal holidays and observances to give you some ideas and inspiration. Use them to develop a new promotional concept, create a community partnership, launch a philanthropic campaign over the holiday season, or simply be part of spreading the word on your social media networks. And, if you know of a great one to add to the list,  note them in the Comments below or drop me a line anytime. Enjoy! Continue reading

On Mutts, Malts, and More: A Big small Talk With Donald Erceg, We Love Our Pets Co-Founder

depicIn today’s Big small Talk, a sequel to our previous post, we’re  catching up with Donald Erceg, co-founder of We Love Our Petsa new online community we’re honored to be helping launch this fall. Donald first dreamed up the idea on his deck with a bag of peanuts in hand during a daily visit from a collection of crows,  jays, sparrows, and squirrels. We’re excited to share a bit more of his story, and preview the new community, which is officially launches in October.  Continue reading

Big News from Starfish Impact: #SupportingOurSector Contest Launch!

#SupportingOurSector artwork

[Update since original posting:  Voting has begun for the 5 selected organizations! Click here to learn more and cast your vote between now and Nov. 4!]

Today we’re thrilled to share some exciting news from our friends at Starfish Impact about a powerful new initiative launched this week, #SupportingOurSector, which will award a winning nonprofit more than $40,000 in combined cash and a custom pro bono services package. Good stuff, indeed! Continue reading

Navigating the Waters of Home Improvement: a Big small Talk with Mary True

mary-tongueWith the long days of summer coming to a close,  we’re taking a moment to reflect on both the great projects and partnerships that have been keeping us busy this season, and some new adventures ahead. Today, we bring another Big small Talk to our blog with a few thoughts from  Mary Tongue, principal of Mary True, a new consulting service that builds on her existing general contracting business. Mary was also the sponsor for our workshop held earlier this month, Gearing Up for the Giving Season. Thank you, Mary, for your generosity and your support of many terrific causes in our community! Continue reading

Gearing Up for the Giving Season: Summer Workshop Recap + Highlights

Last week, we were thrilled to host Gearing Up for the Giving Season, a workshop covering  branding basics, social media essentials, and online marketing and fundraising best practices to help local nonprofits plan for an impactful end-of-year season ahead. Special thanks to our workshop sponsor, Mary True, and the 11 amazing local organizations who attended. Below are some key tips we shared Continue reading

Big small Talk: The Dee Dee Jackson Foundation

ddjf_logoThis summer, we’ve been proud to dedicate our blog to community story-sharing series, which celebrates the work of nonprofit organizations who are  inspiring us to learn more, do more, and engage more—both locally and across the country. Today we are thrilled to catch up with a new organization we have gotten to know this year, The Dee Dee Jackson Foundation.

The Dee Dee Jackson Foundation was a founded by Taj, Taryll, and TJ Jackson,  along with Henri Hebert, an executive producer/showrunner, and a former ABC executive, Lillian Lim, while they were filming a docu-series for Lifetime, The Jacksons: Next Generation. I was introduced to this inspiring team by Henri, whom I met more than a decade ago through our work with Step Up Women’s Network. Thank you, Henri and team, for taking the time to talk with us today! Continue reading

Our Simple Summer Reading List: 20+ Quick Reads for Better Branding

BooksPictureWith summer in full swing,  our team is gearing up to take a break to re-charge the batteries. As we prep our own travel reading lists, we thought we’d give our readers a break, too, with a curated list of some favorite articles and tips to help you take your marketing efforts to the next level—while still leaving plenty of time for warm weather fun, because, let’s face it, no one should be stuck behind a screen any more than they have to at this time of year. Enjoy! Continue reading

Bringing Books to Local Families: A Big small Talk with First Book Portland

blue-line-speech-bubbleIt’s no secret we love sharing nonprofit stories on our blog, and finding ways to connect great causes with individuals and businesses in our community who can help them continue to grow. Today, we’re excited to talk with Stacy Owen and Nicole Sligh, volunteer Co-Chairs for First Book Portland.  I’ve been admiring their work for several years now, ever since my eyes were opened up to the critical role that early access to books plays in so many aspects of child development—both when my daughters were younger and through my experience serving as a Delegate for Parenting Magazines’ Mom Congress on Education in 2011–2012.  When I learned of the major disparity in the ratio of children to books in neighborhoods across the US, I knew this was an issue I needed to get behind. Since then, I’ve kept my eyes and ears out for organizations who are doing great work in this area. And so, today, I’m proud to feature First Book Portland as our cause partner for our August 3 workshop, Gearing Up for the Giving Season.  Thanks, Stacy and Nicole for taking a few moments to talk with us! Continue reading

Why We’re #WearingOrange Tomorrow…Join Us!

jen-wearingorangeAs our regular readers well know, we’re proud to showcase nonprofits and brands committed to driving social change on our blog whenever we can.  Today, we kickoff a month dedicated to sharing more stories from a variety of organizations we champion and admire, beginning with a cause very close to my heart: Moms Demand Action for Gun Sense in America. I discovered this powerful community back in 2014, after reading  the story of a mom named Shannon Watts who started a Facebook page the day after  the Sandy Hook shootings, which quickly became a movement now more than 2 million members strong.  Today, I’m a volunteer for the Oregon chapter team, and a local campaign presenter for the BeSMART for Kids Campaign, which raises awareness of the importance of having conversations about kids, guns, and safety.

Tomorheart doodlerow, June 2,  is a big day for us:  National Gun Violence Awareness Day.  I will be joining other individuals, businesses, and community partners who will be #WearingOrange to honor those who have been killed by gun violence, and to inspire action to stop the gun violence that takes too many lives in America. Continue reading