Earlier this month, I attended a terrific discussion hosted by OEN (Oregon Entrepreneur’s Association) Why B a B Corp? How To Use Business as a Force For Good. It was a great dialogue moderated by Jacen Green, Director of PSU’s Impact Entrepreneurs , with perspectives shared by 3 local certified B Corp brands, Hopworks Urban Brewery, New Seasons Market and Beneficial State Foundation. Fabiana Pedroso De Araujo, a Senior Global Standards Analyst for B Lab, the nonprofit organization who leads the B Corp certification process, shared some great insights, too. Themes they covered included the powerful self-reflection that many teams experienced during the application process, the new lenses they are using to frame decision-making as a result of their B Corp status, and the new connections and collaborations they are beginning to experience through conversations with fellow B Corp members. As one panelist noted, “working with like-minded people who are doing the right thing is pretty great!”
Ever since then, I’ve been thinking more and more about this growing movement. So, it was great timing to see the Portland Business Journal’s piece, Meet Oregon’s 39 Newest B Corps for some great local inspiration. Kudos to everyone who is part of this growing movement of business leaders!
WHAT’S A B CORP, YOU ASK?
If the B Corp concept isn’t on your radar yet, it should be. A B Corp is a for-profit company certified by B Lab, a nonprofit organization serving a global movement of people using business as a force for goodTM by meeting “rigorous standards of social and environmental performance, accountability, and transparency.” Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business. A few ways to learn more…
- Read The B Corp Declaration of Interdependence.
- Sign up to Take the Impact Assessment for your own business.
- Read up on the Inclusion Challenge, a powerful goal-setting effort to encourage B Corps to improve on 3 or more inclusion Metrics by September 2017.
- You can also sign up for updates and alerts for more stories, updates and resources.
Fellow Portlanders can also check out BLocal PDX for local events and happenings. They are also hosting a B Corp Leadership Development conference on June 22 for local B Corp Members.
Thank you, again, to the growing movement of B Corp members who are leading efforts locally and across the globe. It’s great to see friends and partners and I hope to see even more of our clients, partners and friends on this list in the year ahead!