Research, Demystified: 4 Simple Steps For Better Insights Ahead

Happy Spring, everyone!  With the first quarter of the year officially behind us and the promise of summer just around the corner,  April is a great time to step back and consider your 2017 goals. Are you on track for growth? Are there areas worth re-considering due to recent shifts or changes? And,  perhaps most importantly, do you know everything you need to know about the audiences you serve, or are hoping to engage, in the coming year?

If you aren’t sure, consider doing some research to deepen your insights ahead. Below is a quick roundup of some tips and resources to help get you started:

  • Get Comfortable with the Basics. Our guest post for our friends at Prichard Communications team on 6 Simple Steps To Understanding Your Audience Through Research is a good place to start for a basic introduction to the research process. We outline the key differences between qualitative and quantitative research, the importance of goal-setting and screening, tips on avoiding bias, and more, to ensure you get the most mileage from your research efforts.
  • pencilKnow Before You Go: If You’re Considering a Survey? Start Here. We also weighed some pros and cons for free vs. low-cost survey tools in the guest post 7 Survey Tools for Impactful Insights Ahead for the Starfish Impact team. This read is ideal for smaller organizations and nonprofits with limited staff and budget resources to ensure you maximize the impact of your survey efforts.
  • Stay Curious and Keep Learning. Researchers, by nature, are driven by curiosity and ongoing learning—it’s why I really love this work. We’ve written before about the awesome Office Hours program run by Women in Research (WIRe); be sure to check out their education, mentoring, events, and more. For fellow Portlanders, MercyCorps NW is a great resource for early-stage and emerging brands; check out their April 26 class on Deeply Defining Your Ideal Customer if you want to dig in further here. On May 8, the PRSA 2017 Communicators Conference includes a relevant session, Power to the People, that will explore how to incorporate stakeholder Light Bulbresearch into the strategic planning process.

If your organizations needs some additional support in this area, we’d love to help. Learn more about our research work, or get in touch today! I hope to hear from you!

Simple Seasonal Marketing Calendar, Spring Edition

calendarioHappy March, folks! While the weather in our hometown of Portland, Oregon, is far from predictable this time of year, signs of spring (between a few snowflakes here and there) are all around us, so we thought we’d share a snapshot of some upcoming seasonal happenings to help inspire social media sharing, creative promotions, or community outreach efforts.

Do you have a favorite holiday we’ve missed? Get in touch to let us know! Continue reading

Hello 2017: Trends, Tips & Tools for What’s Ahead

Orange Info ButtonWhenever January comes to a close, I always feel a huge sense of relief.  The month that famously begins with a pop of champagne and a list of well-intended (but, let’s face it, mostly unattainable) resolutions often ends in a state of exhaustion, with many well-intended  tasks we still haven’t completed, and a mounting to-do  list for the month ahead. Suddenly the New Year is no longer new, and the first quarter is nearly half-way done. Whoa! So, I thought I’d take a moment to step away from my own to-dos to share a simple list of some predictions, trends, and other expert perspectives to help reignite (or jump-start) your brand and marketing planning efforts ahead. Hope you enjoy! Continue reading

Brand Impact Essentials Workshop Roundup: Key Tips for Brilliant Branders-to-Be

On November 30, we held our final workshop of the year, Brand Impact Essentials. at Hatch.  What an honor to be joined by local entrepreneurs and nonprofit leaders to think about goals and strategies for the year ahead. I always come away from these sessions inspired by the diverse talents and voices in our community, and love seeing the connections they make with one another, too.  Continue reading

Falling Into Place: 30 Simple Seasonal Marketing Ideas, Fall Edition!

Happy fall, folks!  With summer officially well-behind us—except for some amazing weather we enjoyed here in the Pacific Northwest—it is time for many of us to re-focus our outreach and planning efforts. And so, it’s time for our Simple Seasonal Marketing Ideas: Fall Edition!

We’ve rounded up a quick list of some upcoming seasonal holidays and observances to give you some ideas and inspiration. Use them to develop a new promotional concept, create a community partnership, launch a philanthropic campaign over the holiday season, or simply be part of spreading the word on your social media networks. And, if you know of a great one to add to the list,  note them in the Comments below or drop me a line anytime. Enjoy! Continue reading

Gearing Up for the Giving Season: Summer Workshop Recap + Highlights

Last week, we were thrilled to host Gearing Up for the Giving Season, a workshop covering  branding basics, social media essentials, and online marketing and fundraising best practices to help local nonprofits plan for an impactful end-of-year season ahead. Special thanks to our workshop sponsor, Mary True, and the 11 amazing local organizations who attended. Below are some key tips we shared Continue reading

BSB Spring Research Roundup: 4 Tips—and Many Resources—To Pave Your Path

One of my favorite parts about running our firm is the diversity of client projects we take on, and the industries we serve, throughout the year.  As I shared recently in What’s Your Secret?, the “typical day” around here can look and feel quite different, depending on the types of engagement we’re tackling at the time.

research-definitionThis spring, our project docket has been chock-full of research-oriented projects across a few different sectors—using surveys, in-depth interviews, and focus groups to help our clients conceive new communications campaigns, inform new product ideas, and drive strategic planning and growth efforts. While the projects themselves have been quite different in nature, each has been a reminder of how much we love helping organizations better understand and engage and the audiences they serve. So, today we’re taking a few moments to share a simple roundup of some easy research reads that may inspire better insights. Continue reading

Spring Into Action: 5 Great Causes To Support, and 8 Great Reads to Inspire

heart doodleHappy National Volunteer Week, all! While it’s no secret we’re big fans of community engagement throughout the year, this week gives us even more inspiration to highlight a few local organizations and individuals who offer easy, high-impact ways for busy professionals and entrepreneurs to give back, engage, and invest in their communities. We’ve also included some helpful reads and resources below to help you make the most out of your personal and professional volunteer engagement efforts. Continue reading

Simple Seasonal Marketing List, Spring Edition

calendarioWith the last week of February upon us, it’s time to start thinking Spring, folks!  As we think about brighter skies ahead, first day of spring finally on the horizon, so it’s time to share our Simple Seasonal Marketing List, Spring Edition!  Below is a snapshot of some “beyond the obvious” seasonal highlights to consider as you think about creative angles for upcoming promotions, social media stories, and community outreach efforts, or simply want to help spread the word about these great messages and campaigns with your network! Continue reading